About the Firm
Built on Rigor. Measured by Results.
Sterling Financial Group was founded in 2004 by James Sterling with a single governing principle: that elite financial advisory demands the same standard of technical rigor as the transactions it serves. From a single-partner practice advising on post-merger integrations, the firm has grown to serve Fortune 500 corporations, private equity firms managing tens of billions in assets, and high-net-worth individuals requiring counsel commensurate with the complexity of their affairs.
The firm operates from a single New York office — deliberately. Sterling does not scale by headcount or geography. It scales by depth: every partner maintains direct client relationships, every engagement receives senior-level attention, and every opinion can be defended on the merits. That is the standard the firm was built on, and the standard it maintains.
Two decades and more than $2 billion in advised transactions later, the firm's client base remains concentrated by design — drawn from the Fortune 500, the private equity community, and the families who have built and sold the businesses that define American industry.